Run a Profitable Google Adwords PPC Campaign

Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the utmost possible exposure to targeted web traffic through PPC advertising .

Join the Google Adwords program is free but they need a $5 USD deposit before they'll begin to display your ad copy. Google has an excellent interface to work with. A pleasant modular design groups all your work into nice "containers" that can be manipulated and viewed in many ways.

The system reporting is by no means real time however the delay on their results display is palatable when comparing them to another major PPC provider, Yahoo-Overture.

A nice feature that sets AdWords aside from other PPC providers is that your ads display almost instantly once you place them in their system. They have built many their editorial guidelines into the ad entry system.

Their system will flag your ad before you can enter it if it doesn't meet their terms of service . That is a lot better than waiting 2-5 business days to learn if your ad had a problem or not. Time is money.

Also provided with your AdWords account are a number of free tools to assist you with your campaign management.

While a number of these tools are great starting points I've found the necessity to augment what Google provides through my own online investigation, tools and software as well as e-book purchases.

The lesson learned, everybody that uses Google AdWords has usage of exactly the same tools that you do, including your competitors. It goes without saying that if you intend to get an advantage here you will need other resources to supplement your knowledge other than what Google provides.

Having said that the Google AdWords system is still extremely powerful . Offering you keyword suggestions, automated bid management, campaign optimization (by Google staff), geo-targeting, roi tracking, and all of the reporting you can handle, their system allows you a b degree of control over your spending and the ability to truly identify who your customer is really.

What I really like concerning the AdWords system is the truth that the guys with advertising dollars aren't guaranteed to win any particular market.

Google tracks the Click Through Ratio (the percentage of individuals who see your ad and select it) for each of your ads and keywords. Their system gives you a better position in their display listings if more people are clicking on your ads.

Why do they do that?

To reward people who take time to write relevant ad copy and marry that to a tightly relevant keyword list.

You see, Google will reward you for doing your homework . The time you invest studying and learning their system can save you money , which can be just as rewarding as making money.

Hey, easily could afford 5 dollars a click I'd pay it, but I cannot. I have to lower my advertising costs while at the same time generating as much targeted prospects to my site as possible.

Unfortunately, my experience with their support system will not paint as rosy an image of the mighty Google . In general, their online information is very good. It will solve your routine questions such as for example "when exactly does my charge card get billed? ) " quite nicely.

Google's support system seems intended for keeping you off the phone with them. They prefer to make reference to their repository of online documentation and use template driven email communication.

In instances where I needed specific information (i.e. how come this keyword disabled even though I created a brand new campaign to put it in?) I received "canned" emails with my support persons name "pasted" into the email.

Often times I was required to send them another email asking should they had even read my first one also to get the answer I really was looking for.

At the end of your day I was left feeling that eventually my problem would be solved I just wasn't sure when that was going to be and how many times I would need to contact them to get the answer I must say i wanted.