BENEFITS OF OTT PLATFORMS

What is the OTT Platform?

An OTT platform is nothing but a streaming service provided to the viewer over the internet rather than subscribing to a traditional Cable service. In other words, OTT platforms service is a media streaming service that streams Movies, web series, and TV content via the internet to the viewers bypassing the traditional cable TV subscription.
However, an OTT platform is nothing but a platform where it provides viewers to stream web series and to watch movies online via the internet. An OTT platform optimizes the video content as per the viewers’ internet bandwidth and the streaming device to minimize the buffering while a viewer is streaming. Few OTT platforms provide services based on subscription and few provide it free by playing ads while streaming and few OTT platforms provide content based on payment for that particular content.
An OTT platform is now becoming a challenge for the traditional cable TV services as they are more feasible than the Televisions and also are providing more true and original content & also at very affordable prices when compared to traditional Cable TV services.
At this time of the pandemic, we have seen that there has been a massive increase in the number of subscribers for OTT platforms. As there has been an increase in demand for original content by the viewers which is being provided by these OTT platforms – have seen a rise in demand.

Benefits of OTT platforms

Quality Content at affordable prices: These platforms usually provide streaming of movies, web series, and TV content as at affordable prices and that too of better quality. The content which is available on the Televisions at a premium package is available at very minimal prices.
Feasibility: These platforms provide you with streaming services that can be streamed from anywhere and at any time. OTT platforms can be streamed from anywhere, i.e., Smartphones, VR Headsets, Smart TVs, and other streaming devices too.
Connectivity: OTT platforms can be accessed from anywhere which are also very easy to use and requires minimal things like a stable internet connection and device to stream like a Smartphone, VR Headsets, and other streaming devices.
New Content: Indian viewers are demanding new, true, original, and quality content that is being satisfied by these OTT platforms. An OTT platform also streams web series which are mainly not available on any other OTT platform services and also even on traditional Cable TV services.
Variety: An OTT platform streams movies and web series of different genres. And not only movies and web series, but these platforms also stream different content including, sports, TV shows, news, kids’ content, and many more. A viewer can also watch content from different countries with the help of these OTT platforms.
Convenience: An OTT platform is streaming movies and web series at a better aspect ratio than the Cable TV services. These OTT platforms allow you to access your favourite content from wherever and whenever you want and also as many times as you want.
On OTT platforms, your subscription can be cancelled whenever you want just by the click of a button, unlike the traditional cable TV services which charge you very high and also for a long-term basis. Also, you can subscribe to more than one OTT platform services which in turn might cost you less than the traditional cable TV service.
An OTT platform provides you freedom by giving you access to any content from anywhere in the world as it does not limit you to access content even when you login from any geographical location, unlike the traditional Cable TV service which limits you to a specific geographical location.
An OTT platform lets you access to any content of any geography rather than a traditional Cable TV service limits you to access the content of only that geographical location where you have subscribed for.

Conclusion

We can clearly say that OTT platforms are the future for streaming services and a replacement to traditional Televisions. But we can also say that OTT platforms can end the legacy of Televisions anywhere in the near future. Replacing the traditional Televisions will be a major challenge for OTT platforms.
Being said that OTT platforms have challenges, we can see that they have the potential to grow big and will be the future of entertainment. The growth of the OTT platforms has been seeing a rise and most of the viewers are preferring to watch movies and web series on OTT platforms over the traditional cable TV services across the globe.
online streaming apps ’s been a long time since the OTT platforms entered the entertainment industry but we can see the rise in demand since few months also because of the pandemic situation. Many new OTT platform services are entering the market, which shows that there is more room for growth and potential. It is amazing that we are being part of a trend that has immense scope in the future.